Durani AX™

Durani AX™ (Agent Experience Optimization) is our flagship service designed to prepare your website for the AI-first era. As AI assistants like ChatGPT, Claude, Perplexity, and Copilot become primary information sources, your digital presence must be optimized not just for humans and search engines, but for AI agents. We implement the complete AX stack: llms.txt files, JSON-LD structured data, OpenAPI specifications, semantic HTML, and AI discovery protocols to ensure your brand is accurately represented by every AI system.

  • llms.txt implementation - the new standard for AI agent information
  • JSON-LD Schema.org structured data for rich AI understanding
  • OpenAPI specifications for API discovery
  • AI plugin manifests (.well-known/ai-plugin.json)
  • Semantic HTML optimization for machine readability
  • robots.txt optimization for AI crawlers (GPTBot, Claude, Perplexity)
  • Comprehensive SEO + AX integration
  • Multi-format documentation (TXT, Markdown, JSON, YAML)
Free AX Audit ToolTest your website's AI readiness score instantly

What is Durani AX™ (Agent Experience Optimization)?

Durani AX™ is a revolutionary service that optimizes your website for AI agents and Large Language Models (LLMs). Just as SEO optimized websites for search engines, AX optimizes them for AI assistants.

In the AI-first era, users increasingly get information from ChatGPT, Claude, Perplexity, Google Gemini, and Microsoft Copilot. These AI agents need structured, machine-readable information to accurately represent your brand, services, and products.

Our AX service implements the complete stack of AI optimization technologies: llms.txt (the emerging standard for AI agent information), JSON-LD structured data with Schema.org vocabulary, OpenAPI specifications, semantic HTML markup, and AI discovery protocols.

The result is a website that AI agents can perfectly understand, accurately cite, and confidently recommend to their users.

Technologies and standards we implement with Durani AX™

  • llms.txt

    llms.txt

    The emerging standard file (llms.txt) that provides structured information about your organization specifically for AI agents and LLMs.

  • Schema.org

    Schema.org

    The collaborative vocabulary for structured data on the internet, enabling rich snippets and AI understanding of your content.

  • OpenAPI

    OpenAPI

    OpenAPI Specification (formerly Swagger) for documenting your APIs in a machine-readable format that AI agents can discover and use.

  • JSON-LD

    JSON-LD

    JSON for Linking Data - the preferred format for embedding structured data in HTML, understood by search engines and AI systems.

  • OpenAI

    OpenAI

    Optimization for GPTBot crawler and ChatGPT plugins, ensuring your content is accurately represented in OpenAI's ecosystem.

  • Anthropic

    Anthropic

    Preparation for Claude's web crawling and citation system, implementing best practices for Anthropic's AI assistant.

  • Perplexity

    Perplexity

    Optimization for Perplexity's AI search engine, ensuring accurate citations and source attribution.

  • LangChain

    LangChain

    Implementation of patterns compatible with LangChain and other AI orchestration frameworks for automated workflows.

  • Next.js

    Next.js

    Modern Next.js implementation with server-side rendering, metadata API, and structured data generation.

  • Vercel

    Vercel

    Deployment optimization on Vercel with edge functions, ISR, and optimal caching for AI crawler performance.

  • React

    React

    React-based semantic component architecture designed for machine readability and accessibility.

  • TypeScript

    TypeScript

    Type-safe implementations ensuring consistent and reliable structured data generation.

How does Durani AX™ work?

Durani AX™ follows a comprehensive methodology that transforms your website into an AI-optimized digital presence. We analyze your current structure, implement the complete AX stack, and validate the results with actual AI systems.

Our process ensures that every piece of information about your organization is available in multiple machine-readable formats, properly structured for AI consumption, and validated against real AI agent behavior.

The 8 steps to AI-ready digital presence with Durani AX™:

  1. 1

    AI Presence Audit

    We analyze how AI agents currently perceive and represent your brand. We test with ChatGPT, Claude, Perplexity, and other major AI systems to establish a baseline and identify gaps.

  2. 2

    Information Architecture Design

    We design the optimal structure for your organization's information, identifying key entities (Organization, Services, Products, People) and their relationships for Schema.org mapping.

  3. 3

    llms.txt Implementation

    We create comprehensive llms.txt files following the emerging standard, providing AI agents with structured, authoritative information about your organization in plain text format.

  4. 4

    JSON-LD Schema.org Integration

    We implement rich structured data using JSON-LD format with Schema.org vocabulary, adding Organization, WebSite, Service, Product, FAQ, and BreadcrumbList schemas to every relevant page.

  5. 5

    AI Discovery Protocol Setup

    We configure .well-known endpoints including ai-plugin.json, context files, OpenAPI specifications, and security.txt for comprehensive AI agent discovery.

  6. 6

    Semantic Optimization

    We optimize HTML semantics, implement proper heading hierarchies, add ARIA landmarks, and ensure all content is maximally machine-readable while maintaining human usability.

  7. 7

    AI Crawler Configuration

    We configure robots.txt with specific rules for AI crawlers (GPTBot, Claude-Web, PerplexityBot, Google-Extended), ensuring optimal crawling and indexing by AI systems.

  8. 8

    Validation & Monitoring

    We validate implementation with real AI systems, test citation accuracy, monitor AI representation over time, and provide ongoing optimization recommendations.

The future of search is AI-powered. Is your website ready?

By 2025, an estimated 50% of online queries will be handled by AI assistants. Companies that optimize for AI agents today will dominate the AI-first discovery landscape tomorrow.

Don't let AI systems misrepresent your brand or recommend your competitors. Contact us to implement Durani AX™ and become the benchmark for AI-optimized digital presence.

When is Durani AX™ necessary?

Durani AX™ is essential for any organization that wants to maintain accurate representation in the AI-first era. As AI assistants become primary information sources, the accuracy of your AI presence directly impacts your brand reputation and business opportunities.

This service is critical when AI agents are misrepresenting your brand, when competitors are appearing in AI recommendations instead of you, or when you want to establish leadership in your industry's AI presence.

Six scenarios where your organization needs Durani AX™:

  1. AI assistants are providing inaccurate information about your brand

    When ChatGPT, Claude, or other AI systems give wrong details about your services, products, or company, Durani AX™ provides the structured data they need for accuracy.

  2. Your competitors appear in AI recommendations instead of you

    If AI assistants recommend competitors when users ask about your industry, AX optimization ensures your brand is properly indexed and recommended.

  3. You want to be an early adopter of AI-first optimization

    Forward-thinking companies implement AX now to establish dominance before it becomes standard practice, just as early SEO adopters dominated search.

  4. Your website has valuable content that AI can't properly understand

    Complex services, technical products, or nuanced offerings need structured data to be accurately represented by AI systems.

  5. You're launching new products or services

    New offerings need immediate AI presence. AX ensures AI systems learn about your new products accurately from day one.

  6. You want to future-proof your digital presence

    As AI becomes the dominant interface for information discovery, AX-optimized websites will have massive competitive advantages.

Why choose Durani for Agent Experience Optimization?

Durani Technologies is a pioneer in Agent Experience Optimization. We don't just implement standard SEO practices—we've developed comprehensive AX methodologies based on deep understanding of how AI systems process and represent information.

Our team has implemented AX for our own digital presence, making durani.tech one of the most AI-optimized websites on the planet. We practice what we preach, and our results speak for themselves.

Four reasons Durani is your ideal AX partner:

  1. Pioneers in AX methodology

    We developed our AX framework through hands-on implementation and testing with real AI systems, not theoretical knowledge.

  2. Full-stack implementation capability

    From llms.txt to JSON-LD to OpenAPI specs, we implement the complete AX stack without requiring multiple vendors.

  3. Proven results with AI systems

    We validate our implementations with actual AI agents, ensuring your information is accurately represented in ChatGPT, Claude, and other systems.

  4. Integrated SEO + AX approach

    We don't sacrifice SEO for AX. Our implementations enhance both human and AI discoverability simultaneously.

Contact us

Get in touch with us. We are here to help you.

Let's schedule an initial introduction session with us. We are excited about the opportunity to collaborate and explore how, through our experience, we can enhance your business in the digital landscape.

At Durani, we work hand in hand with companies seeking a comprehensive digital transformation, optimizing their competitive edge through innovative and tailored technological solutions.

From developing applications with React Native, high-performance websites, cloud software to advanced technical SEO strategies, our initial session is focused on deeply understanding your challenges and goals.

Schedule a meeting with us to begin outlining together a strategic plan that boosts your digital growth.

How can we help you?